Jackson Nurseries — digital marketing for a business people already know and trust.
Working with an established nursery is different from inventing a new brand. The job is not to make it look like every new ecommerce company. It is to understand what people already value and carry that feeling into digital marketing.
Commercial, seasonal and human
Jackson Nurseries brings together plants, retail, food and a strong local connection. My work sits close to the commercial side of the business: ecommerce, campaign ideas, seasonal messages and creative assets that need to feel useful rather than over-produced.
A garden business also moves with the calendar. Summer holidays, seasonal planting, food offers and changing customer needs create constant reasons to communicate. That means balancing brand consistency with the speed needed for everyday retail marketing.
What this project proves: I can work inside an existing brand, understand its tone and turn day-to-day commercial needs into clear digital communication.
Selected creative
