Turning ideas into structured, polished, and measurable digital work.
Your marketing person. Your AI person. Your tech person.
AI is changing what one person can do for a business. I have built my way of working around that change.
Need your data organised in one place? I can build the workflow. Need to turn that data into useful customer profiles and segments? I can do that too. Need content that actually speaks to those customers? That is where marketing, creativity, and AI come together.
I use AI because it allows good ideas to move faster and businesses to do more with what they already have.
I work across AI tools, automation, data, ecommerce, digital marketing and creative production. Sometimes that means finding insights hidden inside messy data. Sometimes it means automating repetitive work. Sometimes it means building a customer journey. And sometimes it means turning a simple idea into a campaign, image or video worth stopping for.
Bring me the problem. I’ll find the tools, build the system and make it work.
Projects that shaped my experience.
Finest Tech
Building a technology brand for young adults through RGB products, visual identity, AI-led creative and social-first storytelling.
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Jackson Nurseries
Marketing within an established nursery business where seasonal retail, ecommerce and a warm community brand all meet.
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ReMotion Care
Taking a rehabilitation product from positioning and customer journey to ecommerce creative and advertising.
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Fun Projects
What I make when nobody gives me a brief — visual experiments that keep creativity and AI skills moving.
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Where I add value.
AI & Automation
AI-assisted research, content production, workflow design, customer profiling, analysis and repetitive-task automation.
Marketing & Growth
SEO, paid social, email, content, customer journeys, campaign planning and performance thinking.
Ecommerce & Digital
Shopify, WordPress, merchandising, CRO thinking, analytics and practical digital delivery.
Academic Background
Certifications
Digital Marketing
Marketing Certification
LinkedIn Marketing Strategy
The way businesses work is changing.
AI will not sit beside the business. It will become part of how the business operates.
Marketing, customer data, research, content production, reporting, automation and everyday decision-making are already being reshaped by AI. That is the direction I am building my career around.
I spend time learning new AI tools, testing what they can actually do and understanding where they can make real work faster, smarter or more useful. I do not expect that learning to ever finish. The technology moves too quickly for that. What matters is knowing how to connect it with real business needs.
Keep learning. Keep experimenting. Keep building. There is probably a smarter way to do this.